1.6M
Profile views
1,600,905 in six months
×19
Click-through rate
0.63% in May → 12.16% in July
−83%
Cost per click
€0.096 → €0.017
2,846
Followers
up to 170 new a day in September
[ Organic ]
| Month | Reach | Views | Engaged |
|---|---|---|---|
| April | 26,675 | 72,502 | 1,177 |
| May | 214,414 | 370,816 | 13,323 |
| June | 39,123 | 764,644 | 23,977 |
| July | 25,124 | 185,724 | 4,325 |
| August | 49,320 | 143,237 | 2,311 |
| September* | 12,921 | 63,982 | 1,558 |
| Total | 367,577 | 1,600,905 | 46,671 |
Engaged = accounts that liked, commented, saved or shared. *September: up to 22/9.
[ Paid ]
Meta Ads, by month
| Month | Click-through rate | Impressions | Clicks |
|---|---|---|---|
| April – May* | 0.67% | 497,630 | 3,330 |
| June | 6.11% | 37,091 | 1,654 |
| July | 12.16% | 49,636 | 5,063 |
| August | 5.89% | 194,026 | 11,428 |
| September** | 5.83% | 16,251 | 948 |
*April and May combined (few ad days in April). **September: up to 22/9.
776,634 impressions · 22,423 clicks (16,915 link clicks) · average click-through rate 2.89% · €0.047 per click
[ Highlights ]
Click-through rate ×19
From 0.63% in May to 12.16% in July — almost 20 times more effective ads.
Cost per click −83%
From €0.096 in May to €0.017 in July, while scaling up in August.
Organic buzz
Two viral moments (end of May, mid-June) brought reach of up to 18,747 a day and up to 216,000 profile views in one day.
Six months of steady presence
367,577 reach, 1,600,905 profile views and 46,671 accounts engaged.